Kentucky Derby & Lousiville Top Sales Award

Objectives

Hitting it out of the park is not an option when it comes to this annual Top Sales Achievers Award. Past experiences have included The Masters Tournament and The Country Music Awards, to name a few. We showed this group how to Derby in true Loo-a-vul style.

Solution

Only in Kentucky. Only in Bourbon Country. This group was treated to a VIP behind-the-scenes tour of one of the oldest and well-known distilleries, Buffalo Trace. After a gourmet picnic lunch the tour continued through the rolling hills of Kentucky to a thoroughbred nursery where stake horses are born and bred for this multi-billion dollar industry. On Derby day guests dressed in their finest and biggest hats and were escorted to Churchill Downs by executive coach to the VIP Fast Trak Entrance and straight to their covered Clubhouse boxes. Guests enjoyed all day hospitality in Aristides Lounge with private betting windows and of course endless mint juleps in hand to watch "The Most Exciting 2 Minutes in Sports!"

Highlights

  • VIP Bourbon & Horse Farm Tours offered attendees the true tastes and sights of Kentucky
  • 3rd Floor Clubhouse Covered Seating for 70 guests in the same section for 145th running of the Kentucky Derby
  • 4-star accommodations in the heart of Downtown Louisville, steps away from 4th Street LIVE!